Contractor Marketing Agency for Builders & Trades
Tired of explaining construction to your marketing agency? North Valley Marketing is a marketing agency that understands project-based contractors who want to close deals, not talk to tire-kickers.
14 Years In Construction • Contractor Marketing Since 2023 • Serving US & Canadian Contractors
Contractor Marketing Agency for Builders & Trades
Tired of explaining construction to your marketing agency? North Valley Marketing is a marketing agency that understands project-based contractors who want to close deals, not talk to tire-kickers.
14 Years In Construction • Contractor Marketing Since 2023 • Serving US & Canadian Contractors
Clear Marketing for Contractors
At North Valley Marketing, we have spent time in both construction and marketing and understand what it feels like to shed blood, sweat, and tears building your company. We understand your work, language, sales process, and the realities of running a project-based contracting business.
We bridge the gap between what you know about your business and how that knowledge is used to attract the customers you want.
We take the time to understand your individual business and ideal customers. Then we use this information to create clearer website messaging, social media, and ads that attract the right customers while filtering out the wrong ones.
The Contractors We Serve
North Valley Marketing focuses on builders, trades, and project-based contractors. Our construction experience helps us understand the businesses we serve and the customers they are trying to reach.
The contractors we serve include:
- Roofing Contractors
- Residential Remodelers
- Steel Building Contractors
- Post-frame Building Contractors
- Landscape and Hardscape Contractors
- Residential General Contractors
- Specialty Construction Trades
- Concrete Contractors
When they are the right fit, we consider working with suppliers and manufacturers that serve the construction industry.
Construction Marketing Built For Lead Quality
High-quality construction leads come from a marketing system that presents a clear message, reaches the right people, and gives them a reason to contact you. We plan and build this system for you.
Our marketing services for contractors include:
Research & Planning
Before we recommend anything, we learn about your business, your customers, your competition, and the work you want more of so we can get you the leads you want.
Paid Ads
Paid ads help you find the right customers faster than waiting for them to find you on their own. We build the message, targeting, landing pages, and qualification process to bring in the projects you want.
Website Design and Build
Your website is your digital showroom. It gives potential customers a place to understand your services, see your work, and decide whether your company is right for their project.
Search Engine Optimization (SEO)
We organize and improve your online presence so search engines and AI tools can understand your business and show it to people searching for the services you provide.
Social Media Content & Management
Social media gives potential customers and employees a closer look at your company, your work, and how you operate. We create content that builds confidence and supports your marketing.
Weekly Tracking & Reporting
We view our clients as part of the team. Everyone gets weekly email reports with plain language. Regular reports and open communication help us understand lead quality and make informed changes.
North Valley Marketing does not push the same package on every contractor. We take the time to understand your business so we can recommend the channels that are right for you. If we believe a service or strategy is not worth the investment, we will tell you.
Our Contractor Marketing Process
Assess
We review your current website, messaging, marketing channels, and lead flow to see what is working and where opportunities are being missed.
Understand
We learn about your business, your ideal project, your ideal customers, your service area, and the growth your crew can realistically handle.
Build the Foundation
We build or improve the website, landing pages, messaging, and tracking needed for effective marketing.
Launch and Manage
We launch the agreed-upon organic or paid campaigns and manage the work based on the strategy we developed together.
Track and Improve
We track leads and results, listen to your feedback about lead quality, and make informed changes to improve your marketing.
Contractors We’ve Helped
Metal Building General Contractor
Working together since July 2024
What They Needed
They were frustrated with a slow web developer, wanted a simple website that was easy to use, and had proof that Facebook produced leads, but didn’t want to manage the marketing themselves.
What We Recommended
A website rebuild on WordPress.com. Once we had the website’s primary pages in place, we recommended starting paid advertising, ongoing website maintenance, and SEO.
What We Did
We rebuilt the website, then created and tested separate Meta campaigns for general awareness, priority services, and lead generation. The client posts job updates to their social media pages.
What Changed
As of June 30, 2026, the lead generation campaign produced 72 leads in the past 6 months at an average ad cost of $25 per lead. The client also reports being booked through February 2027, with one of the projects valued at $1M+.
Hardscape/Landscape Installation Contractor
Working together since March 2026
What They Needed
They were frustrated with a slow local agency who couldn’t answer their questions. They wanted a high-performance website that attracted high-end lake clients and an effective lead generation campaign.
What We Recommended
A website rebuild on their existing hosting and authentic organic social media content from the beginning. Once we had the website’s primary pages in place, we recommended starting paid advertising, ongoing website maintenance, and SEO.
What we did
While rebuilding the website, we began managing the client’s social media accounts and worked with the owner to create content based on their personal stories and business experience. In early June 2026, we created Meta lead generation campaigns that convert on the website. The website’s integrated CRM automatically notifies the sales team when a new lead comes in and allows us to track which leads turn into sales and which do not.
What Changed
As of July 18, 2026, lead volume has remained steady while lead quality has improved, even with lower overall website traffic. The leads are from their service area instead of the entire Southeast and are the type of customers the company is looking for. The sales team reports that prospective customers show more respect for the company during the on-site consultations.
Feedback From Contractor Clients
Frequently Asked Questions
Yes, a website helps customers, search engines, and AI see you as a legitimate business.
You own your website content and domain. We host and build our websites on WordPress.com. If you decide to work with someone else or manage your own website, we will help transfer the website and connect the domain to the appropriate account or hosting provider.
We often recommend Meta Ads on Facebook and Instagram, especially when your work is very visual. To be clear, this is not organic posting or boosting posts, but working through the Meta Ads Manager with targeted ads optimized for a specific goal, such as awareness, website traffic, or lead generation.
No. People who see your ads may visit your social profiles before contacting you. Nothing kills customer confidence like a dead profile.
A contractor marketing agency helps project-based construction companies build a recognizable brand and generate high-quality leads so they don’t have to sub out to larger contractors.
Yes, North Valley Marketing works remotely with contractors in the United States and Canada.